Media List

Price: $995. Order here and our Innovo representative will contact you within 2 to 5 business days.

Let our Innovo experts create the perfect Christian and secular media list for you to use with your promotional efforts. This service provides you with a targeted, carefully developed media list to promote your book, e-book,audiobook, music, and film titles.

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What’s Included: This Innovo service will provide you with a targeted, carefully selected Christian and secular media contact list that you can use to promote your book, e-book, audiobook, music, or film title.

Specifically, your Innovo publicist will:

  • Provide a questionnaire for you to complete about yourself, your title(s) and your goals to help us better support your publicity goals
  • Facilitate a discussion with you to review your questionnaire and learn more about you, your title(s), and your publicity goals
  • Create and provide to you a customized, targeted Christian and secular media contact list with a minimum of 500 contacts
  • The list will include local, regional, and national media representing print (magazine and newspaper), broadcast (radio and television), and online (e-zines, blogs, Web sites) sectors.
  • Geographically, the list will be sourced from your choice of one of the following countries: the U.S., Canada, UK, or Australia.
  • You may request substitution of a single alternative English-speaking country if done so as part of the questionnaire review.
  • You will receive a minimum of 500 targeted media contacts in an Excel format, which includes their specific contact information.

What should I send to the media contacts you provide?

Generally, you will want to convince the media contact that you and your title are newsworthy and beneficial to their media outlet and constituents. To accomplish this, you need to make a great first impression by sending them enticing and informative information about yourself, your title(s), and your target audience. A professional press release, sell sheet, and media kit are perfect for this purpose, and we offer services to create these documents for you if you need that type of support. You should also include your contact information and availability to support interviews, articles, and title sample requests.

How many copies of my title will I sell with this package?

No one can know for sure. As with any marketing/publicity service, there is no guarantee on sales. However, you will certainly have expanded media exposure provided you use the list to contact the Christian and secular media sources about your title.

Will this be the only form of marketing I need?

Certainly not. No single marketing approach will guarantee title sales. This package should be used as a component of your overall marketing and publicity plan.

What am I required to do during this process?

You need to spend the time to complete the questionnaire we will provide and to talk with your Innovo publicist so we can get to know you better and understand your strategies and goals. After we provide the media list, you will need to spend the time to use it to follow up with the media contacts to promote your title(s). If you would prefer Innovo contact the media for you, please consider our one-month, six-week, or three-month publicity/marketing packages.

How do you get these media contacts?

The media list we create for your will be comprised of current, professional media contacts in the Christian and secular markets from the country you select. Based on the information you supply, the list we create and provide will be targeted specifically for your marketing/publicity campaign. Your customized list will include local, regional, and national print, broadcast, and online Christian and secular contacts. We have over a million current Christian and secular media contacts available in our database, which is growing and continually being updated. We use this valuable resource to help publicize and market books, e-books, audiobooks, music, and film titles for our authors, artists, and organizations.

Can I create this type of contact list myself?

Sure—we think you could. However, the amount of time you can devote to identifying these media contacts and securing their contact information should be factored into your decision process. We are delighted to discuss this service with you to help determine whether this service is right for you.

Can your Innovo publicist market any title?

No. We only work with authors, artists, and organizations who have Christian and wholesome titles that align with our statement of faith published on our Web site and which pass our rigorous editorial and theological reviews. If you are unsure whether your title meets these requirements, you may request a free consultation with one of our Innovo representatives to help you decide how to proceed.

What recommendations do you have for my title before I begin?

First impressions only happen once. You don’t get a second chance. So make sure you understand and hone your marketing and publicity “angles” and “pitches” before you begin. If you prefer, you can take advantage of Innovo’s full-service marketing and publicity campaigns, which help develop your “pitches” and actually contact the media outlets on your behalf as your publicist. Please review our marketing and publicity offering for more details or contact us for a free consultation.
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What should I send to the media contacts you provide?

Generally, you will want to convince the media contact that you and your title are newsworthy and beneficial to their media outlet and constituents. To accomplish this, you need to make a great first impression by sending them enticing and informative information about yourself, your title(s), and your target audience. A professional press release, sell sheet, and media kit are perfect for this purpose, and we offer services to create these documents for you if you need that type of support. You should also include your contact information and availability to support interviews, articles, and title sample requests.

How will my business cards be shipped?

Business cards, postcards, and bookmarks will all be packaged and shipped in boxes. Posters will be packaged and shipped flat (and not folded). These products will be shipped using our ground shipping service and normally arrive within about five days after your final approval. Shipping and handling costs are included in the price.

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