Press Release Writing Service

Price: $595. Order here and our Innovo representative will contact you within 2 to 5 business days.

Let our experts craft the best first impression for your book, e-book, audiobook, music, or film! Let us give you advice on how to use the PR for your publicity needs (or if you would like us to distribute it for you, just select one of our packages that includes our press release distribution service, which is sent to thousands of media and journalists around the world).

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What’s Included: This Innovo service provides you with a professionally written press release.

Specifically, your Innovo publicist will:

  • Ask a series of questions to help learn more about you, your title(s), and your goals.
  • Host a thirty-minute call to go over your pre-conference questionnaire (we will provide) and your goals.
  • Craft a professional, industry-appropriate press release about the release of your title(s), which includes one round of edits.
  • Provide marketing and publicity tips that you can use to promote your book using the PR.

How many copies of my title will I sell with this service?

No one can say for sure. As with any publicity service, there is no guarantee on sales.

 Should this be my only form of marketing?

No—we don’t think so. While a professional press release is a good tool, no single marketing tool can guarantee sales. We recommend this service be used along with a comprehensive and continuous marketing and publicity campaign (see campaign options available here).

What are my responsibilities during this process?

For the Press Release service, you will need to spend time to complete the pre-conference questionnaire we will provide, and you will need to spend time on the phone with your Innovo publicist to discuss your background, your title(s), and your marketing strategy and goals. Once you have the Press Release, you will be enabled to use it to start promoting your title.

Couldn’t I just do this myself?

Sure, we think you can. However you only have one chance to make a great first impression, so you should make sure your Press Release is professionally written and adheres to industry norms (to avoid being perceived as a newcomer to PR). In addition, the amount of time you can devote to your press release may factor into whether you write your own PR. Please feel free to request a free consultation with one of our Innovo associates to discuss which service is right for you.

What should I do with my press release after it's written? Do you submit it to newswires?

Not with this particular service (although we have other more comprehensive services in which we do). However, you are welcome to submit your PR to newswires on your own. In addition, you can use your press release on sell sheets, media kits, and in e-mails to media contacts. Our Media List services can provide you with a customized, targeted list of contacts to which you can send your press release.

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