Innovo Marketing Campaigns encompass a range of activities and strategies used to promote a product, service, or brand. It involves understanding our client's target audience, positioning, and the entire mix of product, price, place, and promotion. It utilizes a combination of paid and free mediums including organic social media, email marketing, SEO, events, public relations, and more.
In a saturated market with countless titles vying for attention, Innovo's strategic marketing services helps differentiate our author's titles, while connecting with their target Christian and wholesome audiences.
All of our Marketing Campaigns are custom designed to address specific needs, goals and price points of our authors & clients.
Innovo AdvertisingCampaigns are are a subset of marketing offerings. Advertising is designed to promote specific products & services using paid channels or mediums such as TV, radio, online ads, billboards, print ads, with ultimate aim of generating sale.
Typically, our Advertising Campaigns have a shorter-term focus, and are designed for specific durations or around certain events or promotions-- such as a book release, blog tour or speaking engagements.
All of our Advertising Campaigns are custom designed to address specific needs, goals and price points of our authors & clients--and coordinated with the broader Marketing Campaigns.
Innovo's Publicity Campaigns involve gaining attention and creating awareness through media exposure, often executed through press releases, media events, and interviews.
The primary purpose of our Publicity Campaigns is to build awareness and create a public perception (i.e., "trustworthy, valuable, faithful, etc." about a person/author, a brand, a product, an event, without directly persuading for a purchase.
Generally, Innovo's Publicity Campaigns do not use paid media placements, and instead rely on media outlets like newspapers, magazines, TV, radio, online influencers and bloggers, and online news sites to carry the message.
Innovo Publishing, LLC is a member in good standing of The Independent Book Publishers Association, The Collierville, TN Chamber of Commerce, and the Memphis area Better Business Bureau with an A+ rating. Copyright 2023 & 2024 Innovo Publishing LLC. All rights reserved. Show More
Innovo Publishing LLC is a family-owned, full-services Christian publisher of books, including hardback books, paperback books, Children’s books, eBooks, multimedia books, audiobooks, music singles and albums, feature film screenplays, and physical and online courses and curricula. All Innovo published titles are professionally edited and custom-designed and meet our rigorous theological review. Innovo accepts fiction and non-fiction Christian and wholesome title submissions from authors, artists, agents, ministries, and organizations.
Innovo Publishing also provides many unique services including:
Feature film screenplay services including ghostwriting original screenplays and adapting published or unpublished books into feature film screenplays that meet Hollywood’s highest standards. Innovo also creates screenplay treatment materials for producers, and pitch materials used to attract investors.
Music label services including creating, mastering, distributing, marketing, and selling Christian music titles and albums
Educational services including creating, distributing, marketing, and selling individual physical or on-line courses and complete physical or online curricula for the educational, faith-based, and homeschool markets.
Using a unique combination of traditional publishing, cooperative publishing, and independent (self) publishing paths, Innovo provides global publishing and distribution services for Christian books, eBooks, audiobooks, multimedia books, music title, feature film screenplays, film and courses through a unique network of thousands of physical and online wholesalers, retailers, bookstores, music stores, libraries, and schools worldwide that allow Christian authors, artists, ministries and organization to accomplish their personal, organizational, and philanthropic publishing goals.